Writing about travel should feel like taking a journey. But here’s the trick — you’re not just posting pretty words. You’re painting pictures, stirring emotions, and sparking curiosity. That’s the magic of great travel copywriting.
This article will walk you through some fun and expert-approved techniques to make your travel writing sizzle. Whether you’re promoting faraway destinations or cozy staycations, these tips will help you win hearts — and clicks!
1. Tell a Story, Not a Brochure
People don’t want just the facts. They want adventure, culture, and connection! So forget the dry descriptions. Start with a story that lets readers imagine themselves right there.
Instead of:
- “This resort has 3 pools and free Wi-Fi.”
Try:
- “You wake up to the sound of the ocean, slip into the pool before breakfast, and post the sunrise to your feed — all before 7 a.m.”
Much better, right?
2. Use Vivid, Sensory Language
Good travel copy feels real. Help readers taste, see, and hear the experience. Use lively adjectives and describe what they’ll experience through all five senses.
- Bright yellow tuk-tuks zipping through steamy Bangkok streets.
- The buttery scent of croissants drifting from a Parisian bakery.
- Cold sea spray kissing your face on an Irish coastal hike.
Bring it to life! Make it impossible to ignore.
3. Know Your Audience Intimately
Who are you writing for? Luxury lovers? Budget backpackers? Family adventurers?
Each group has unique priorities and dreams. Customize your tone, words, and benefits accordingly.
- Luxury travelers: Talk about exclusivity, comfort, and five-star touches.
- Backpackers: Highlight value, cultural immersion, and flexibility.
- Families: Mention safety, fun for the kids, and all-ages activities.
When your message fits the reader like a glove, they’ll keep reading — and booking!
4. Use Short Sentences. Really Short.
Long paragraphs and big words can drown the fun. Keep it snappy. Write how people speak. Make it breezy!
That way, your travel copy doesn’t just inform. It flows. It invites. It sparkles.
Don’t write a textbook. Write a vacation.
5. Add Calls to Adventure, Not Just Calls to Action
You want your readers to do something — click, book, explore. But “Click here” isn’t very exciting, is it?
Try something more enticing:
- “Start your jungle escape today.”
- “Find out what’s waiting in Tokyo’s neon alleys.”
- “Swap your shoes for flip-flops in 48 hours.”
Let them feel like the journey has already begun!
6. Create a Sense of Urgency (Without Pressure)
Give them a reason to act now. But do it gently. Keep things exciting, not bossy.
- “Spring blooms only last a few weeks — don’t miss Kyoto in flower.”
- “Early birds get lakefront rooms with sunset views!”
FOMO (Fear of Missing Out) is a powerful motivator. Use it wisely.
7. Use Beautiful Visuals (or Talk Like One)
When possible, use breathtaking images. Photos are half the story in travel marketing.
No photos? No problem. Describe scenes so vividly that readers see them in their minds.
“The sun melts into the ocean. Palm trees sway like slow dancers. A cocktail, cold and sweet, rests in your hand.”
Suddenly, they’re there.
8. Sprinkle in Local Flavor
Use local terms, foods, traditions, and hidden gems. This adds layers of authenticity.
Instead of saying “try the food,” say:
- “Savor piping-hot phở while locals zip past on scooters.”
- “Dance samba with Cariocas until sunrise in Rio.”
Let them taste and feel the culture!
Final Boarding Call
Great travel copywriting doesn’t just sell a trip. It sells a dream. A feeling. A longing to explore the world beyond their screen.
So tell stories. Use all the senses. Know your travelers. And above all — make it fun. Because your words might be the spark that lights their next adventure.
Now go put pen to passport. Your readers are waiting.
